Production design for the music video CALL ME UP by sedona

Set production for the music video, “Call Me Up” by SEDONA. This project was a 3 month process of which included working with the musician, SEDONA, on her vision for video and the design of the set. Beginning with a 3D layout, the design process consisted of working with Be Electric Studios in their cyclorama and creating a to scale model in Sketchup. This helped determine the amount of material we would need for creating the white and pink shelves, in addition to the custom stage that can be seen in the center of the photo. CNC milling was used for the shapes on the yellow backdrop and the shelves holding the fruit on the stage. The rest of the stage was handmade as well as the four side shelves. The materials were sourced from BIG reuse, not only making this project under budget but sustainable. All product in the shelves were donated to those who helped work on the set and the shelves were donated to a local fabrication shop, Founders Lab.